If you can secure a spot near restrooms or other amenities, even better. Go for a spot where multiple lanes of traffic meet and avoid the entrance area at all costs. If you get to pick your location on the show’s floor plan, make sure you get it right. Foot traffic is the currency of trade shows. Do you need to collect contact information (lead gen)? Or are you just trying to get your brand in front of as many sets of eyes as possible? Come up with a tangible goal you can use to stay focused and measure your success. Have a clear idea of what’s most important for your business at this trade show. Here are 21 trade show booth ideas that will help you stand out from the crowd, attract more foot traffic and create a lasting impression on event attendees. If you’re looking to crush your trade show goals, you need to create a booth that’s unique, enticing and memorable.
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